SportPath

UConn SMP Alumni SportPath – Michael McGuire, Coordinator, VIP Services with MLB’s Washington Nationals

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UConn SMP Alumni SportPath – Michael McGuire, Coordinator, VIP Services with MLB’s Washington Nationals

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Michael McGuire (2013)

As a part of a continuing series, we turn the spotlight on members of the UConn Sport Management Program (SMP) Alumni Community, focusing on the diversity of experience and breadth of knowledge they have gained within the industry. Designed to help current and future SMP students learn to navigate and understand the real-world intricacies of sport management, we thank SMP alumni for their valuable contributions and insight. Today, the focus is on UConn alumnus Michael McGuire (UConn Sport Management Program, 2013).

UConn’s Sport Management Program is among the nation’s elite, offering an array of classes that give a comprehensive look at all areas of the industry. It was this wide-range focus that helped set me on my current career path.

Entering college, I intended to become a coach. I got involved early as an Equipment Manager for the Football Team. But as I spent more time in the athletic department and the SMP, I realized I had as much passion for team and event operations as I did for coaching. The perfect marriage of all three came in the form of an opportunity to volunteer at the NFL Scouting Combine. Gaining a contact through my network and with a little patience and persistence, I found myself in Indianapolis the February of my Senior Year. While I preformed various duties over the course of the camp, the crux of my position was ensuring that the event ran as smooth as possible and fostering the best interview environment for all participants.

The Combine helped prepare me for my next role as an Event Coordinator with Red Frog Events. Serving as my internship required for graduation, I wouldn’t have known about the organization had it not been for a report I’d done in one of my SMP classes. Red Frog is the parent company of events such as the Warrior Dash, a 5K Obstacle Mud Run Series and Firefly Music Festival. A smaller organization, this position gave me the opportunity to work on everything from customer service to event operations logistics. I would highly recommend that anyone looking for internships or apprenticeships spend time somewhere similar in size. There are more opportunities to learn all facets of the business. Should you capitalize, it will make you a more versatile candidate moving forward.

Following Red Frog and a brief stint volunteering with the Game Entertainment Team of the Delaware 87ers (Philadelphia 76ers D-League Affiliate), I became the seasonal intern for the Community Relations Department of the Washington Nationals. Through the Alumni Association, I made a connection in the organization. I can’t say if this helped, but it most certainly didn’t hurt. Coupled with lifelong experience directing volunteer service opportunities, the industry skills I developed working events helped me in my role as a face for the Nats in the community. My main responsibilities included managing the in-game military salute program and coordinating the distribution and fulfillment of donations. Through the course of the season, I met many extraordinary people, had amazing experiences and gained a lot of responsibility in the department. By the time the internship was over, much of the staff asked that I keep in touch.

Currently, I am Coordinator of VIP Services with the Nationals. Through checking in every-so-often and updating former colleagues on my career search, my intern manager informed me of the opening and suggested I apply. I now oversee the visit of all VIP Guests to the ballpark and ensure their experience is second to none. And to think; if it weren’t for an SMP class report, I wouldn’t be where I am today. I’m still involved at the Combine too, for those wondering.

No two “SportsPaths” are the same. For every person who had to intern with five organizations before landing their first full time job, there’s someone out there who gained a manager position all from a chance meeting. It’s the nature of the beast. But the similarities between those who are successful regardless of career stops lie in the process. From listening to the paths of others and reflecting on my own, here’s what I would suggest: Get involved early and volunteer as much as you can. When you get those chances, really invest yourself. Stay late. Ask questions. Introduce yourself and talk to as many people as you can (for those frightened by the term, this is all networking is. Everyone in the industry knows how hard it is to break in. Most would be happy to speak with you). Be a little selfish when it comes to your professional development. Step outside of your comfort zone regularly. Most importantly, the only one who can make anything happen is you. There may be great contacts in your network who can put you in phenomenal places; you still have to be the one to follow through on the opportunity. Believe in yourself, dedicate yourself to what you want to achieve, and there’s no stopping you.

And don’t forget to pay attention in class.

Mike McGuire
SMP Class of 2013, Husky Forever

Alumni SportPath: Matt Ouimette – Three lessons for success

Alumni SportPath: Matt Ouimette – Three lessons for success

Matt Ouimette (2012)

As a part of a continuing series, we turn the spotlight on members of the UConn Sport Management Program (SMP) Alumni Community, focusing on the diversity of experience and breadth of knowledge they have gained within the industry. Designed to help current and future SMP students learn to navigate and understand the real-world intricacies of sport management, we thank SMP alumni for their valuable contributions and insight. Today, the focus is on UConn alumnus Matt Ouimette (Sport Management, 2012).

As an incoming freshman to the University of Connecticut, I knew I wanted to get involved with the athletic department. While I was still in high school I emailed a former classmate working in athletics in the hopes of obtaining a position. After a few emails back and forth I found a home in the football equipment room- not what I had hoped for but I graciously accepted. Soon thereafter I was asked to fill a vacancy as a video assistant to the men’s basketball program. What started as a simple email resulted in working over 100 UConn basketball games all over the country.

Lesson 1: Maintain and utilize connections.

My position as video assistant required me to work home games and the occasional practice. Instead of limiting myself to the required duties, I tried to get as involved as possible. I attended as many practices as I could, assisted team managers when needed and completed each task I was given quickly and effectively. Due to my commitment I was given more responsibilities and was fortunate enough to work events such as the 2010 Preseason NIT, 2011 Maui Invitational and the now historic 2011 Big East Tournament.

Lesson 2: Take pride in your work no matter how small the task may be.

In the excitement following our victory over Louisville to take the Big East crown and complete “5 Games in 5 Days” I was approached by a stranger. He told me UConn had forgot to cut down the second net and the MSG staff were about to remove the basket. He provided me a ladder in exchange for a piece of net. Unbeknownst to me, the man was the CEO of the software company I had used the previous four years at UConn. He offered me an internship on the spot.

Three months later I was in Pittsburgh, Pennsylvania on the sidelines of Heinz Field testing Still Shot equipment for NFL use. Through the course of my internship I was exposed to numerous NFL, NBA and NCAA clients, creating valuable relationships in the process. I was also able to test instant replay software that was eventually adopted for the NCAA men’s and women’s basketball tournament.

Lesson 3: Network! Not just a simple exchange of contact information but tell your story and detail where you want to be. You may just find yourself in the right place at the right time!

During my sports career I have worked over 200 NCAA basketball, NCAA football, FCS football and NFL games from Connecticut to Hawaii- and it all started with an email.

Matt Ouimette
SMP Class of 2012

Alumni “SportPath”: Ronnie Balzano – from UConn to Major League Baseball Advanced Media

Alumni “SportPath”: Ronnie Balzano – from UConn to Major League Baseball Advanced Media

 

As a part of a continuing series, we turn the spotlight on members of the UConn Sport Management Program (SMP) Alumni Community, focusing on the diversity of experience and breadth of knowledge they have gained within the industry. Designed to help current and future SMP students learn to navigate and understand the real-world intricacies of sport management, we thank SMP alumni for their valuable contributions and insight. Today, the focus is on UConn alumnus Ronnie Balzano (UConn Sport Promotion major, Business minor, Class of 2014).

Ronnie Balzano (’14)

 

UConn Sport Management Program alumnus Ronnie Balzano (Class of 2014) applies his talents at the cutting edge of digital media operations for one of the most influential sporting institutions in the United States – Major League Baseball.

So how did Ronnie make the leap from engaged college student to employment at MLB’s Advanced Media team as a Digital Client Services Coordinator?

“I believe that 100% without a doubt, my internships have got me to where I am today”, said Ronnie. “I have been fortunate enough to say that I worked for IMG College at the football and basketball games for all four years while I was in college, spending the last three as the Head Intern. I was able to use my experiences to get an internship as a Global Sourcing and Marketing intern at NewsCorp for the summer after Freshman and Sophomore year. Finally, I was able to really crack into the sports industry by accepting an Ad Sales and Consumer Insights internship within the Research and Analytics department for ESPN.”

Following Ronnie’s graduation in May 2014, he worked as a Digital Sales Assistant for the National Football League. He was originally directed there by his old boss at ESPN, who believed that would be a great place for him to start his career. After 15 months of working there, his new boss was looking out for his best interests in terms of room for growth and directed him to his current position at MLBAM. While the recommendation of his boss went a long way, he also utilized LinkedIn by finding a 2nd degree connection.

So what is it that Ronnie actually does for MLB Advanced Media?

He works in Digital Ad Sales for MLB.com and Boston.RedSox.MLB.com, which means he is responsible for everything from pre-sale all the way through the post-sale of digital advertisements. He leads the process of getting the insertion orders in house, tracking down creative tags, running sweepstakes and sponsored social media posts, taking screenshots, maintaining the pacing and delivery of all the various placements and reallocating the money elsewhere if need be, creating wrap-up decks to summarize the campaign, and billing.

Suggestions for current students? Internship, network, internship, network – make the most of every opportunity!

Alumni SportPath: Fernando Carrasquillo – From UConn to the National Baseball Hall of Fame & the San Antonio Spurs

Alumni SportPath: Fernando Carrasquillo – From UConn to the National Baseball Hall of Fame & the San Antonio Spurs

Fernando Carrasquillo (2013)

As a part of a continuing series, we turn the spotlight on members of the UConn Sport Management Program (SMP) Alumni Community, focusing on the diversity of experience and breadth of knowledge they have gained within the industry. Designed to help current and future SMP students learn to navigate and understand the real-world intricacies of sport management, we thank SMP alumni for their valuable contributions and insight. Today, the focus is on UConn alumnus Fernando Carrasquillo (Sport Management, 2013).

Growing up in Puerto Rico, I looked up to my grandfather, Jose Julian Alvarez, as he was involved in sports ever since I was young. He was heavily involved in developing the Little Leagues, knew many of Puerto Rico’s top athletes and was the Secretary General for the Puerto Rico Olympic. Trying to follow in his footsteps, I decided at a young age to study Sport Management at a school in the USA, and was blessed to have been given the opportunity to fulfill my dream starting at UConn.

I knew that working in sports was really competitive, so I did my best to getting as much experience as possible to continue in this journey, both during the semester and over the summers. During the four year stretch I worked for the UConn Men’s Soccer team and Athletic Marketing, the Central American & Caribbean Regional Games, renowned baseball agent Melvin Roman and Puerto Rico Islanders Football Club. During the winter break of 2012-2013, I formed part of a mission trip with Varsity Catholic, a subdivision of the Fellowship of Catholic University Students (FOCUS), which focuses on combining sports and faith on college campuses around the nation. This mission trip set in Puerto Rico, and as a local I volunteered to serve as the bilingual leader for the trip, setting up volleyball and baseball clinics for underprivileged children in the “Barrios”. This last experience was the deal maker in determining to pursue a career in sports in the community outreach area. On my last semester, I heavily focused on obtaining that coveted internship required for graduation, applying to many opportunities but eventually being offered an opportunity to join the National Baseball Hall of Fame & the San Antonio Spurs. I thought I had to decide between the two but instead was blessed enough to have done both, first the Hall of Fame one and a week later, moving to San Antonio to work for who would eventually be the 2014 NBA Champions.

These experiences have been very special for me. First, the Hall of Fame one was a lifelong dream of mine to arrive at Cooperstown, NY and experience the Hall, but who knew that I would end up spending a summer working there! It was definitely a blessing to form part of the Hall of Fame team and able to share experiences with fellow baseball fans. Afterwards, working for the Community Responsibility Department at Spurs Sports & Entertainment was a great experience that just made me more passionate about serving the community and doing good to benefit those in need. Also, winning a championship ring as an intern isn’t bad either.

After spending a year in San Antonio, I worked my way into the Orlando Magic, as their Youth Foundation, in charge of the in-game fundraisers as well as contributing to all other fundraising events such as the Black Tie & Tennies Gala and Golf Tournament. The $1 million raised went to grants for Central Florida non-profits that benefit children.

These last three internships after graduation have been very valuable for me. Not only were they with prestigious organizations, but also it allowed me to garner the necessary 1-3 years of minimum experience for all those jobs out there in sports. I’ll be honest, I had a couple of interviews with a few sports teams, some going to the final round but did not end up going through. I wasn’t disappointed, as I relied on my faith to continue working hard and hopefully landing the job most fitting at this time. Therefore, I resorted to search for Community Relations opportunities more specifically within the non-profit field, and was granted an opportunity to serve the community of Central Florida. The doors opened up and I worked my way into my current role of Relay for Life Community Manager for the American Cancer Society in Winter Park, FL. Eventually I hope to work my way back into sports, but for the time being I’ll be focusing on helping out those in need, impacting the community and continue gaining experience that will prepare me for the dream job in sports soon enough.

A big piece of advice I have for current students is to be involved, and quickly get your foot in the door as soon as you enter UConn as a freshman. Also, be open to change; you might want to be a sports agent like I did when I went into the Sport Management program, but after different experiences you’ll realize your true passion is another, like Community Outreach for me. You might not get your dream job as soon as you graduate, but continue working hard and gaining experience and soon enough, you’ll land a job that will lead you in the right direction to your ideal career goal.

Fernando Carrasquillo
SMP Class of 2013

Alumni Focus: Alex Friedman – From UConn to WME | IMG

Alumni “SportPath”: Alex Friedman – from UConn to WME | IMG

 

Every UConn Sport Management Program (SMP) alumni has followed a unique path into the sport industry. As a part of an ongoing series, we turn the spotlight on members of the UConn SMP Alumni Community, focusing on the diversity of experience and breadth of knowledge they have gained within the industry. Designed to help current and future SMP students learn to navigate and understand the real-world intricacies of sport management, we thank SMP alumni for their valuable contributions and insight. Today Alex Friedman (B.A. Sport Management, UConn 2008) shares a snapshot of his “SportPath” to working at WME | IMG with the UConn student community:

Alex Friedman (B.A. Sport Management, UConn 2008)

Currently, I work in Mergers & Acquisitions and Corporate Development at WME | IMG in New York. I work directly with our Global Head of Mergers & Acquisitions and Corporate Development with a concentrated focus on internal M&A deal sourcing efforts across WME | IMG divisions worldwide. Acting as a proactive, process driven resource for the group who continuously pushes to move things forward, I work to engage with the leaders of the business units to not only relay corporate M&A priorities, but also help with developing a targeting plan for the respective business unit. When we say targeting plan, this is with regards to prospecting companies/organizations/products that are out in the marketplace that WME | IMG would potentially want to acquire that fit well within a respective business of ours or enhance one of our existing product offerings.

Looking back to where it all started, I began my career at College Sports Television (CSTV) as an intern when I was a junior in high school and continued to work there over the course of five summers. It was a great place for me to start as I figured out what I liked and didn’t like working on and made tremendous connections which continue to remain value to me through the current day (my initial introduction to IMG was through one of my strongest connections at CSTV).

After my last summer at CSTV, my next venture was to Stockholm, Sweden to work for Sport Business Nordic (a small boutique talent marketing sport agency) between semesters during my Senior Year at UConn. It was a great experience for me, again to network, but also to see how business works internationally between different cultures (I would suggest this to every student should they have the opportunity as it makes them a more knowledgeable, well-rounded executive).

Following graduation from UConn, I headed out to Los Angeles, California to do an internship at William Morris Agency. This was my most meaningful experience to date. Working in the Hollywood agency culture was something that I had never experienced before and I really took to it. I knew working at an agency was something that I really wanted to pursue and reinforced the prior vision I had for myself. I met great network contacts and friends during my time there and came back to New York with personal confidence and momentum moving forward onto the next step of my career.

Luckily upon returning to the East Coast, the U.S. Business Development group at IMG was looking for an entry level employee to assist in supporting the team. Utilizing my strong connection(s) at CSTV, I was able to secure an interview and at the end of the process was fortunate enough to have been selected for the position. Timing and networking are everything in today’s world.

Following a year in USBD, I made a move over to IMG’s Fashion Division where I eventually created a role for myself working with our Vice Presidents to oversee the day-to-day operation of the division’s Global Business Affairs, including the internal monitoring of sales and sponsorship revenue across all IMG Fashion events globally and the full facilitation of contractual agreements on a worldwide basis (i.e. sponsorship agreements, designer agreements, etc.) Although I had been progressing well within my role in Fashion at IMG, upon the announcement that IMG was to be acquired by William Morris Endeavor in December of 2013, I knew something bigger was in store. Everything had come full circle… a sense of fate was in the air.

Having worked at both William Morris and IMG, I had a good grasp of how both types of firms operated and the scopes of their respective businesses… I had and continue to expand on an incredible internal executive network at a high level across both companies… Over the course of my time at IMG, I had worked across a number of different groups in a number of different capacities… I knew I had something to offer that was unique. I knew I could be of help to the firm in some capacity with regards to fostering the communication across divisions that senior management was looking to create. I knew I could be of tremendous value to the new organization. I approached IMG’s Human Resources department about the new prospective role I had envisioned, continued to run with it up the WME ladder and months later find myself in my current new position.

A final piece of advice for students – no one can sell yourself better than you can. Be confident in yourself, be confident in your story and GO FOR IT. Throughout every chapter of your story, be proactive, pay attention to the details, treat every single person you meet with respect and don’t be outworked. The results will come.

 

Sport Administration Focus – Debbie Corum

 

Sport Administration Focus – Debbie Corum

Screen Shot 2015-03-04 at 12.02.07 PMThe UConn Sport Business Association was recently treated to a speaking engagement with Debbie Corum, UConn’s Senior Associate Director of Athletics/Sport Administration and Senior Woman Administrator.

With more than 20 years of experience in the administration of intercollegiate athletics, Corum told a myriad of stories of the challenges she faced, successes she achieved, and shared some insider’s tips on how the students might break in to the sport industry.

In her role at UConn, Corum serves as the sports administrator for women’s basketball, volleyball, softball, field hockey and golf. She serves as chair of the Sports Administrators Group and responsible for gender equity, athletic training, strength and conditioning, sports performance and strategic planning.

Corum’s career in the industry also had highlights as the Associate Commissioner of Championships at the SEC – developing promotional plans, coordinating television schedules and managing event staff – and working as the Assistant Athletic Director of Intercollegiate Sports at Stanford, where she was the Tournament Director for NCAA and conference events that were held on campus.

But how did she start? After the former athlete earned her bachelor of science degree from Vanderbilt in psychology and education, she had trouble finding work in education – so she took an entry-level job as a receptionist at the SEC. She performed her job so well, in six months she was promoted. Six months later she was promoted again. Six months after that… promoted yet again.

Her top three recommendations to students?

1 – “Do whatever you can to expose yourself to sports, particularly volunteering whenever the opportunity presents itself.”
2 – “When you get that foot in the door, do every job you have to the best of your abilities and you will get noticed.”
3 – “Be careful of whose hands you step on as you climb the ladder. Everybody falls at one point or another, but how far you fall depends on how many hands are there to catch you.”

Wise suggestions, indeed!

Alumni Focus: UConn to ESPN – Three Alumni Pay It Forward

Alumni Focus: UConn to ESPN – Three Alumni Pay It Forward

 

As a part of a new series, we turn the spotlight on members of the UConn Sport Management Program (SMP) Alumni Community, focusing on the diversity of experience and breadth of knowledge they have gained within the industry. Designed to help current and future SMP students learn to navigate and understand the real-world intricacies of sport management, we thank SMP alumni for their valuable contributions and insight. This week, we highlight three UConn alumni currently working at ESPN’s headquarters in Bristol, CT who came back to Storrs to speak to students about their experiences in the sport industry: Allison Cantor (B.A. in Political Science, 2004, J.D. in Law, 2010), Brent Colborne (B.S. in Business Administration, a Major in Business Management, Minor in Sport Management, 2005) and Leigh Michaud (B.A. in Sociology, 2009, M.S. in Sport Management, 2012).

ESPN’s tagline says it all: “The Worldwide Leader in Sports” – and for any sport management student, it would be a dream come true to be able to work there. For Allison Cantor, Brent Colborne and Leigh Michaud, that dream is a daily reality and recently the three UConn alumni returned to Storrs to visit Dr. Joseph Cooper’s undergraduate and graduate sport marketing classes to share stories with current Sport Management students about how they made the jump from UConn’s campus to ESPN’s campus in Bristol, CT.

Each plays a unique role in the organization – Allison is a lawyer responsible for licensing and affiliate contract drafting and negotiation, Brent works in programming, negotiating the broadcast deals that put intercollegiate sports on the air, and Leigh holds a key role in planning the logistical and technical operations of ESPN College Football. Despite the different kinds of work they do for ESPN, they all share three important characteristics: a love for sports, a UConn education and a desire to “pay it forward”, to help current UConn students pursue their sporting dreams.

The ESPN crew took turns telling the students about their backgrounds, what they studied at UConn, what challenges they faced entering the sport industry workforce, all about the internships and jobs they held prior to their current positions – and shared their own personal recommendations and strategies for students hoping to break into the sports industry.

For Colborne, visiting Dr. Cooper’s classes was a little like coming full circle – when he was a student, three alumni who worked at ESPN visited one of his classes to share their experiences at the organization. The connections he made in that class inspired him to pursue a job at ESPN – and guess what? The position he holds today is virtually the same as those who visited his class years ago. Now he stands on the other side of the classroom, and the time and insight he, Allison and Leigh share with current students will no doubt give a helping hand to the next generation of UConn students on their way to a career in sports. It is a great illustration of how the UConn experience connects all Huskies – past, present and future.

Alumni “SportPath”: Greg Ferrara – from UConn to Team Epic

Alumni “SportPath”: Greg Ferrara – from UConn to Team Epic

 

Every UConn Sport Management (SMP) alumni has followed a unique path into the sport industry. As a part of a new series, we turn the spotlight on members of the UConn SMP Alumni Community, focusing on the diversity of experience and breadth of knowledge they have gained within the industry. Designed to help current and future SMP students learn to navigate and understand the real-world intricacies of sport management, we thank SMP alumni for their valuable contributions and insight. Today, Greg Ferrara (B.S. Sport Management, UConn 2010) shares a snapshot of his “SportPath” to working at Team Epic with the UConn student community:

Greg Ferrara (’10)

 

When I got into the Coaching & Administration program at UConn, my advisor was legendary UConn Men’s Soccer Coach Joseph Morrone. While he was certainly an “old school” personality, he taught valuable lessons on how to be a professional and respectable member of a team. And most importantly, he was able to set me up with volunteer hours within the Athletic Department. So that’s how I first ended up with a job in Athletic Development, just as volunteer student worker in the office.

After working there a semester, I really enjoyed it and did well enough that they hired me as a student worker so I could get paid a little bit through my work-study stipend. I continued to gain more responsibility within the department and ended up working there for about four years (until June 2012). After my contract ended, an opening came up at UConn IMG Sports Marketing and I already knew the General Manager from my previous work at UConn, so I was able to get an interview​ and ended up with the job.

After 18 months there, I started to think of what I wanted my career to be and I finally realized I wanted to work within Sports Marketing and at sporting events as an “event/hospitality planner”. A co-worker put me in touch with another former UConn Husky at Team Epic and after a couple interviews, that’s how I ended up where I am currently. As much of my job centers around golf events, I have the chance to travel around the country and work at some of the most iconic golfing facilities in the country – and indeed some of the most spectacular sporting settings you can find, such as the TPC at Snoqualmie Ridge, pictured above.

Company: Team Epic – Sports Marketing Agency in Norwalk, CT

Position: Associate in Team Epic’s Events and Hospitality department – responsible for the planning and execution of hospitality events at sporting events for various Team Epic clients.

Previous positions: UConn Athletics Development​ Office, UConn IMG Sports Marketing

Event experience: Intercollegiate basketball, soccer and football games at UConn; Various golf tournaments (U.S. Open in Pinehurst, NC, TOUR Championship in Atlanta, Farmers Insurance Open in San Diego, Byron Nelson Classic in Dallas, Deutsche Bank Championship in Boston); MLB games (Philadelphia Phillies, Texas Rangers, New York Yankees); NFL games (NY Jets, Dallas Cowboys).