Mission Statement
The Sport Management Program is designed to provide an educational experience that includes an effective blend of classroom, research and field experiences in an effort to provide each student the opportunity to gain disciplinary knowledge and to develop the necessary skills to be successful in any area of the sport industry.
Our mission is to graduate scholar-practitioners, and researchers, who have the knowledge, skills, and values to lead the sport industry in the 21st century and who envision sport as a vehicle for positive social outcomes.
Undergraduate Program Update
Starting in Fall 2027, the Sport Management undergraduate program will welcome first-year students through UConn's Undergraduate Admissions. Previously, the program was an upper-division major, with students enrolling during their junior year. Now, high school seniors are welcome to apply directly for the major and begin program coursework as first-year UConn students. Check back as we share more program updates throughout the 2026-2027 academic year.
Current UConn students and potential transfer students, please continue to follow the application process detailed on this website's How to Apply page for the undergraduate degree.