Sport Marketing Focus – Scott Zuffelato and the Naismith Memorial Basketball Hall of Fame

Dr. Joseph Cooper’s Sport Marketing classes were recently treated to a visit from Scott Zuffelato, Vice President of Marketing Partnerships and Development at the Naismith Memorial Basketball Hall of Fame.

A former Assistant Director of Athletics at UConn responsible for all corporate partner relationships, marketing programs and advertising efforts for the Division of Athletics, Zuffelato returned to Storrs to speak to students about his experiences in the sporting industry.

After sharing some details of his career path and background, he emphasized how decisions during the early part of his career had an important impact on where he is today. Zuffelato highlighted the importance of networking and differentiating oneself in sports, and then provided the students with the inside story of what’s behind the success of the Naismith Memorial Basketball Hall of Fame.